You have no items in your cart.
Trade Show Flooring
We all use it and just assume it’s another expense from our trade show budget, but have you really ever looked at the expense of your trade show flooring? Sure, if you do just one trade show a year, renting carpet is and will always be the best option but what if you attend as little as two shows a year? I’ve pulled some information from one of the show decorators from three shows in different parts of the country. All of the examples are using a 28oz carpet without padding for a 10′ x 10′ space and ordered online to receive the cheapest rate:
Boston: $541
Nashville: $595
San Francisco: $489
Not bad for one trade show, but again if you have multiple shows on your schedule this can get pretty expensive and the worst part is you’re renting carpet each time. Many exhibitors don’t realize they can purchase their own trade show carpet and install it themselves at the show and if they do they think it’s just easier to let the decorator handle that so it’s one less thing to do once they get to the show. All of that is true, but what if you could have carpet that fit in a ship case that could ship via UPS or Fed Ex? What if that carpet was available in 28 different colors instead of getting a color from the show decorator you didn’t like? What if you owned this carpet and could use it for your entire trade show season?
Owning your own trade show carpet or other flooring is pretty simple and could save you thousands of dollars over a trade show season. Traditionally for a 10′ x 10′ space, the carpet is cut into two 5′ x 10′ pieces to make it easy to install and fit in a ship case. The installation time would only take minutes and the savings are well worth the time to do it yourself. Logos and other custom elements can also be added to the carpet to further market your brand and message.
For more information on trade show flooring, please click here
Social Media for Trade Shows
Social media is a great way to boost the promotion of your participation in trade shows and events. It doesn’t require any allocation from your promotion budget to use, aka FREE, and offers the added potential benefit to go viral, aka BONUS Distribution! However, social media does require time which equals manpower. So get your team together to review the overall marketing plan and brainstorm ways to make the most of social media to publicize your event. Go through each phase of the event – before, during and after. Define what messages you want to post to which site(s), the photos and videos you plan to use or need to capture, and when you want to release them.
Here are a few ideas that may help get you started.
Before
LinkedIN, Facebook, and Twitter, are all great places to start promoting your event. Make sure to include the date, time, location and your booth number if its a trade show. Use this opportunity to give your audience a sneek peek of your plans – engagement activities including contests or drawings, sponsorships, new products, special offers and giveaways, even hospitality. Add your own hashtag or the official one for the event to any tweets you publish that reference the event or your presence there. Include the hashtag on your website and invitations to make people aware of it. Ask your target audience to follow you and share the content you release, too.
During
There’s really no limit to how creative you can get with social media interactions during the event. For example, with your hashtag or the event’s hashtag, you can invite followers to gather for a Tweet Up at a specific time. Tell them why they should come and make it feel exclusive. Ask them to join you to see a demo, meet a special guest, receive a surprise gift or just enjoy some refreshments and network. Create a Foursquare location for your booth, and offer specials to people who check in there, or use the tips function to create clues for a scavenger hunt. Upload photos taken during the event to Instagram so people can see what’s happening in real time. When visitors arrive, encourage them to add you on Facebook, Twitter, or any of their favorite social network sites.
After
Don’t overlook the potential for promotion after your trade show or event. Upload video clips from the event to YouTube, post photos on Facebook, or write a blog post. Send out your “thank you for visiting us” message with an invitation for recipients to post their photos and tag themselves. Remember to continue using your hashtags on tweets because people who attended the event like to check those threads after the event.
For More great social media tips click here
What trade show attendees really want
Ever really think about what a person walking into your trade show space wants? I found this article interesting because as exhibitors we’re often focused on a new product, graphic or booth layout but do we really think about what the attendee wants or what WE want the attendee to want?
Used Trade Show Displays
If you’re in the market for a trade show display and your budget is tight, a used trade show displays is a great option. In addition to pop up displays, we also have banner stands, kiosks, reception counters, ship cases and lights all for a fraction of the new price. But not to worry, all of our used trade show displays carry the same manufacturer’s warranty as when they were new.
Click here to browse our great deals.
Trade Show Display Online Store
We’re very excited to offer some of our portable trade show products in our new online store. Our inventory includes 100’s of products including imprinted table covers, banner stands, monitor kiosks, counters, pop up displays, modular displays and much more! If you’re looking for something quick or just want to see the newest products on the market, check out the store and of course if you have any questions, are staff is available to guide you through the process!
